Initial market analysis report

30/03/2007 by paul

As the first step in developing any SEM relationship we recommend an initial market analysis report. You provide up to 20 keywords or phrases that relate to the goods or services that you are selling online and we will investigate:

• The level of search activity for each keyword
• The level of competition for each keyword
• Alternatives to each keyword
• Key competitors and leaders within your market

Using this information, we can ascertain whether your market is being serviced effectively, and discover the best use of keywords to maximise clickthrough rate (CTR).

Examples of the kind of report created can be found below*:

Maternity Wear Traffic Analysis (Actual) | Maternity Wear Traffic Analysis (Estimated)

The information contained within the above reports is based on an actual investigation, but data within the 'Actual' report has been changed. Along with these reports, we'll also provide an interpretation of what these results mean for your SEM campaign and website.

The initial market analysis report is available for a fixed rate of just $250 incl. GST.

To engage our services, or discuss this further, please send us an email or call 02 9664 7613.

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Keywords :  initial market analysis, client engagement, SEM,